The Guyana Drug Information Network (GUYDIN) is calling on event promoters, entertainers, businesses and members of the public to reconsider the use of illegal drug-related terms and degrading labels in the promotion and branding of entertainment events.

In a statement issued through the Customs Anti-Narcotics Unit’s (CANU) Drug Information Network, GUYDIN said the words and labels used to promote events and activities can influence public attitudes and shape what society comes to regard as acceptable.

The Network acknowledged that event organisers invest significant time, money and effort into planning and promoting their events, but stressed that such investment does not remove the responsibility to consider the wider social impact of an event’s name, theme or promotional messaging.

According to GUYDIN, entertainment should bring people together in a safe environment and should not contribute to the normalisation of harmful behaviour or diminish the dignity of members of society.

“Illegal drugs are not entertainment,” the Network stated, pointing to the potential consequences of drug-related harm, including addiction, violence, crime, broken relationships, exploitation and the loss of human potential.

GUYDIN also raised concerns about the use of drug-related terminology in connection with women, arguing that such branding can trivialise illicit substances while simultaneously reducing women to degrading or objectifying labels.

The Network emphasised the role of women in national development, describing them as professionals, entrepreneurs, caregivers, leaders, students and nation-builders who should be represented with dignity and recognised for their contributions.

The statement acknowledged the importance of freedom of creativity and expression but stressed that these freedoms should be exercised responsibly.

GUYDIN is therefore encouraging promoters and entertainers to select event names, themes and promotional material that reflect respect, safety and positive social values.

The Network further noted that preventing drug-related harm is not the responsibility of any single institution, but requires cooperation among families, schools, communities, businesses, entertainers and event organisers.

GUYDIN concluded by emphasising that language and imagery used publicly can influence the values that are reinforced within society, particularly for future generations.