{"id":22493,"date":"2024-09-05T17:46:31","date_gmt":"2024-09-05T17:46:31","guid":{"rendered":"https:\/\/ncnguyana.com\/2023\/?p=22493"},"modified":"2024-09-05T17:46:35","modified_gmt":"2024-09-05T17:46:35","slug":"upcoming-packaging-and-labelling-clinic-to-boost-guyanese-product-branding","status":"publish","type":"post","link":"https:\/\/ncnguyana.com\/2023\/upcoming-packaging-and-labelling-clinic-to-boost-guyanese-product-branding\/","title":{"rendered":"Upcoming Packaging and Labelling Clinic to Boost Guyanese Product Branding"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\n<p><em>By Saskia Warrick<\/em><\/p>\n\n\n\n<p>In a bid to enhance the branding of Guyanese products and expand their reach into regional and international markets, a new packaging and labelling clinic is set to launch in November.<\/p>\n\n\n\n<p>The initiative, part of the Caribbean Agricultural Productivity Improvement Activity (CAPA), aims to help agro-processors improve product standardization and secure better shelf space. <\/p>\n\n\n\n<p>This effort is a collaborative venture involving CAPA, the Guyana Marketing Corporation (GMC), the Guyana Economic Development Fund, and the Food and Drug Administration (FDA).<\/p>\n\n\n\n<p>The clinic has already attracted interest from approximately 75 Guyanese businesses eager to refine their packaging and labelling strategies. <\/p>\n\n\n\n<p>CAPA\u2019s Programme Director, Sandiford Edwards, highlighted that discussions are underway with a U.S. company seeking Latin American and Caribbean products, further underscoring the potential for Guyanese products to tap into broader markets.<\/p>\n\n\n\n<p>President Irfaan Ali has previously urged agro-processors to adhere to high standards, noting that efforts are being made to establish Guyana Shop corners at major North American airports like JFK and Pearson International. <\/p>\n\n\n\n<p>This initiative aims to showcase Guyanese products, attract more revenue, and capitalize on their unique appeal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Saskia Warrick In a bid to enhance the branding of Guyanese products and expand their reach into regional and international markets, a new packaging and labelling clinic is set&hellip;<\/p>\n","protected":false},"author":4,"featured_media":22542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[350,352],"tags":[],"class_list":["post-22493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sports"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ncnguyana.com\/2023\/wp-json\/wp\/v2\/posts\/22493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ncnguyana.com\/2023\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ncnguyana.com\/2023\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ncnguyana.com\/2023\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ncnguyana.com\/2023\/wp-json\/wp\/v2\/comments?post=22493"}],"version-history":[{"count":1,"href":"https:\/\/ncnguyana.com\/2023\/wp-json\/wp\/v2\/posts\/22493\/revisions"}],"predecessor-version":[{"id":22551,"href":"https:\/\/ncnguyana.com\/2023\/wp-json\/wp\/v2\/posts\/22493\/revisions\/22551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ncnguyana.com\/2023\/wp-json\/wp\/v2\/media\/22542"}],"wp:attachment":[{"href":"https:\/\/ncnguyana.com\/2023\/wp-json\/wp\/v2\/media?parent=22493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ncnguyana.com\/2023\/wp-json\/wp\/v2\/categories?post=22493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ncnguyana.com\/2023\/wp-json\/wp\/v2\/tags?post=22493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}